NEED TO...
reduce CAC, stop revenue leaks, and build profitable recurring growth - without burning out your team?
Gareth Hussey, GM Telefonica
What’s in it for you?
You need senior growth expertise but you don’t need another full-time hire on your payroll. I bring high-impact commercial and customer strategy experience on a fractional basis, helping you solve critical challenges, deliver results fast, and build internal capability that lasts. Here’s how you benefit:
Cost- Efficiency
Get senior-level recurring revenue expertise on a flexible, part-time basis. I bring strategic and operational impact without the full-time cost.
Commercial Results That Stick
From retention strategies to pricing optimisation, I’ve scaled some of the UK’s biggest B2C brands by improving customer lifetime value, reducing churn, and increasing profitability.
Embedded Execution, Not Just Advice
I don’t hand you a slide deck and disappear. I work alongside your teams to deliver sustainable growth, backed by data, KPIs and results.
Increased productivity
Benefit from a dedicated professional focused on achieving the right results who stays committed through to delivery.
A Trusted Partner
I’m professional but personable, commercial but collaborative. No jargon. No ego. Just clarity, progress and real results that last.
How I can help
Chief Commercial Officer - CCO
I help B2C businesses stop revenue leaks and scale profitably. If you're spending big to win customers who don’t stick, I fix the gaps – fast. With 20+ years in recurring revenue, I blend strategy with sleeves-rolled-up delivery to boost retention, reduce CAC, and grow customer lifetime value. Think of me as your commercial co-pilot – aligning teams, fixing what’s not working, and building smarter growth engines that actually scale.
Telefonica UK
Three
Virgin Media O2
Sigma Connected
Jo is a dynamic and invaluable asset to any leadership team
Gareth Turpin
CCO VMO2
“Our CAC Is Climbing, But Customer Quality Isn’t”
Customer acquisition cost (CAC) is rising, and marketing isn’t translating into long-term value. I help shift the focus to high-value segments, smarter targeting, and scalable retention.
Optimise Acquisition Strategy
Increased conversion +9% through pricing, targeting and channel optimisation
Retain Customers for Longer
Launched a new SIM tenure strategy that boosted loyalty and captured 20% market share
Increase Cross-Sell and Upsell
Grew upsell revenue 170% YoY using segmentation and hyper-personalised behavioural triggers
Improve CLV-to-CAC Ratio
Improved CLV-to-CAC ratios by focusing on customers who stay longer and spend more
And more...
“We’re Losing Revenue Every Month and We Don’t Know Why”
I help uncover and fix the commercial leaks inside your recurring revenue model, whether it’s churn, missed upsell, or broken journeys.
Reduce Churn and Boost Margin
Reduced churn by 13% with a proactive recontracting strategy that boosted per-upgrade margin by 800%
Cross and Upsell Value Realisation
Improved tNPS by 10pts and added £2 per transaction by resolving in-life friction points
Loyalty Partnership Gains
Delivered £3.5m in controllable contribution by optimising digital engagement partnerships (e.g. Disney+, Apple Music)
Fix Hidden Friction in Journeys
Increased NPS by 3pts by fixing core customer frustrations in billing and service journeys
And more...
“We’re Moving Fast but Can’t See What’s Actually Working”
When you’re running at 101mph, it's hard to prioritise. I bring strategic clarity and commercial focus, so your team can stop firefighting and start scaling.
Align Strategy Across Teams
Delivered £17m in controllable contribution in 6 months by aligning teams and simplifying revenue ops
Enable Agile Execution
Built agile squads across CX, sales and marketing to deliver focused execution and measurable outcomes
Improve Performance at Scale
Led 2,000+ partner agents, improving performance, eNPS +5pts, and cutting costs by £22m
Prioritise What Matters
Created commercial roadmaps that turned complexity into clear, trackable goals.
And more...
“We Can’t Keep Doing This Manually or Alone”
Your teams are stretched, processes are fragile, and success can’t depend on a few individuals. I embed systems that make growth sustainable and leave your business stronger.
Connect Commercial and Customer KPIs
Aligned marketing, commercial and customer functions with shared KPIs and customer success metrics
Embed Feedback and Performance Loops
Installed customer feedback loops and operating rhythms to enable continuous improvement
Translate Strategy into Daily Action
Connected strategy to day-to-day delivery across functions
Build Scalable Revenue Systems
Leave leaders with the tools to drive repeatable, scalable revenue
And more...
Example questions I can help you answer
“Our CAC is unsustainable, what can we do?”
“We’re losing too many customers, how do we fix retention?”
“Investors want better recurring revenue metrics, can you help?”
“We don’t have the capacity to fix this internally but are tight on cash, how can you help?”
“Can customer service become a profit centre?”
“Do loyalty programmes work?”
Why I am doing this
My dad taught me that hard work and helping others go hand in hand. He built a life from grit and service and those same values guide how I work today.
Now a mum of three, I’ve built a business that helps others grow. Intelligently, sustainably, and in a way that makes people proud of the work they do.
Why choose me
I care
I become part of your team and leave it stronger than I found it.
Clarity from Chaos
I cut through complexity and bring focus to what drives real revenue.
Commercial and Operational Expertise
I’ve led £1.2bn+ P&Ls, lead large channel operations, transformed retention, and scaled sustainable growth across leading B2C brands.
Measurable Outcomes
I don’t just promise growth. I deliver it, with clear KPIs and investor-ready metrics.
Recommendations
“I worked closely with Jo for 2 years, and was extremely impressed by her customer focus and commercial capabilities.”
Eddie Short
Board Advisor and Chief Transformation Officer at Telefonica
“Having had the pleasure of working with Jo for a number of years I would highly recommend her. I have consistently observed her exceptional commercial acumen and unwavering commitment to meeting customer needs. Her authentic leadership style not only inspires those around her but also drives measurable performance improvements. Jo is a dynamic and invaluable asset to any leadership team”
Gareth Turpin
CCO VMO2
"Jo has a proven track record in commercial roles and this experience was vital in delivering excellent commercial outcomes. I also enjoyed the balance Jo displayed in the leadership team demonstrating the right amount of being curious, pragmatic, listening and direct when she needed to be. I think my leadership team was richer having Jo around the table.”
Mark Gait
Director of Customer Services at VMO2
“Jo was a secret weapon – and some! She is an astute commercial operator who goes through the P&L and finds opportunities with a fine-tooth comb, but also has the ability to come top-down and make big and very different things happen with material market and customer-driven opportunities in mind. An absolute pleasure to work with and class act in commercial leadership.”
Gareth Hussey
GM Telefonica
“I worked closely with Jo for 2 years, and was extremely impressed by her customer focus and commercial capabilities.”
Eddie Short
Board Advisor and Chief Transformation Officer at Telefonica
“Having had the pleasure of working with Jo for a number of years I would highly recommend her. I have consistently observed her exceptional commercial acumen and unwavering commitment to meeting customer needs. Her authentic leadership style not only inspires those around her but also drives measurable performance improvements. Jo is a dynamic and invaluable asset to any leadership team”