ABOUT
Most businesses have more profit available than they realise.
I come in, find it and help you grow with it
I'm Jo Hermon. I work with founders and CEOs who know their business should be more profitable than it is, but haven't had the time or the right lens to find out why.
I start with a focused diagnostic. You'll come out with a clear view of where profit is leaking, what's driving it and where to focus first.
20+ years running large commercial and operational teams. Revenue growth and cost reduction. Chartered Management Accountant, so the numbers always have to stand up.
No long transformation programmes. Just clear decisions that make your business simpler to run and more profitable to grow.
SERVICES
Profit MOT
A focused diagnostic that finds the profit hiding in your business. I review your commercial model, operational processes, data and systems to identify where revenue is leaking, where cost is building and what to fix first. You get a clear view and a prioritised starting point, customised.
Implementation & Advisory
If you want me to stay, I work alongside your team to deliver the fixes. Practical, hands-on and focused on results that show up in the numbers. No unnecessary complexity, just steady progress on the things that matter most.
Advisory / Non Exec Director (NED)
A steady, independent voice at the table. I provide strategic challenge, governance support and commercial rigour for leadership teams moving toward growth or exit.
Targeted Workshops
A focused session to unblock a specific issue. Pricing, supplier spend, sales approach, reporting - wherever you need clarity and a clear way forward.
Gareth Turpin, CCO VMO2
“Her authentic leadership style not only inspires those around her but also drives measurable performance improvements. Jo is a dynamic and invaluable asset to any leadership team, and I would wholeheartedly recommend her and would happily always have her as part of my team."
Ben Jones, CCO Sigma Connect
"Jo brought clarity, confidence and commercial edge to a highly sensitive, high-stakes opportunity. Her flexibility, deep expertise, and strategic guidance were instrumental in helping shape our approach. A trusted advisor throughout, highly recommended."
John Hayes, MD LINK Mobility UK
"Jo sharpened our commercial focus, driving clear year-on-year gross margin improvement and helping shape a credible 2026 plan, with a clear and achievable path to materially improving profitability."